ALARM 41Approaching its 20th anniversary, ALARM Magazine is relaunching with an increased focus on the culture that surrounds musicians and their fans, the new ALARM still has all of the same in-depth features, Q&As, and reviews. But now you’ll read more about artists and their lives, passions, and challenges — plus find content that covers style, gear, food and booze, and much more.

In ALARM, you won’t find the same rehashed quotes from the same ten bands doing the press circuit. We’re committed to covering the bands that you need to hear, not just the ones whose names you recognize.

High on Fire

Over the past decade and a half, savvy readers have found ALARM buried under the mountains of mainstream enablers, hype mags, and gear journals. Our unwavering dedication to uncovering the best and most progressive bands of the contemporary rock landscape — from space rock to psychobilly and from grunge to grindcore — places an emphasis on the artists who actually move music forward.


With the re-launch of our namesake title, readers will find all sorts of new content — crazy instrument collections, bands interviewing each other, studio visits, Q&As with record labels, music-based travel guides, and conversations about musicians’ lives.

Trans Am

ALARM Press will continue to publish music books intermittently — including our recent title Chromatic: The Crossroads of Color and Music and the forthcoming Assault of the Earth: Metal Bands from Around the Globe — but in the meantime, we’re excited to have ALARM Magazine back on a quarterly basis.

William Elliott Whitmore

Praise for ALARM:

“For over 15 years, ALARM Press has been the go-to source for everything in music.” – Indie Rock Reviews

“ALARM succeeds over the online portals — and the coffee-table mags fronting for event planners — because they eschew elitism for inclusion. Everything from the writing to the art to the physical design is inviting. The participants genuinely want to share their discoveries with enthusiasm, as opposed to keeping them buried under a veneer of smug hipster fronting.” – Jason Pettigrew, Alternative Press

“[ALARM’s] type of diligent attention to what percolates beneath the usual ‘new releases’ as worthwhile, challenging, and stubbornly independent art bodes well for the future of criticism.” – John L. Murphy, PopMatters

“Drop the mouse and step away from the computer. ALARM will make you fall in love with print music journalism all over again.” – Matthew Fernandes, St. Louis Post-Dispatch

Praise for Chromatic:

“A riot of ideas sure to engage anyone interested in visual communication.” – Buzz Poole, The Millions