Venerable Minneapolis rap group Atmosphere released a new video for its song, “The Last To Say.” Arguably one of the more successful independent hip-hop acts around, Atmosphere’s latest album, The Family Sign, charted at number 13 on the Billboard Top 200. What’s more, the album deals with real issues of moral and social consequence.
In “The Last to Say,” the group broaches the subject of domestic violence in hopes of raising awareness and putting an end to the vicious cycle of abuse. In conjunction with its ACT campaign, the video premiered yesterday on MTV. Please feel free to share the video and help Atmosphere spread the word.