Video Premiere: Friend Roulette visualizes head trauma with “I’m Sorry You Hit Your Head”

Friend Roulette goes on a psychedelic head-trip in its video for "I'm Sorry You Hit Your Head," whose orch-pop album of the same name is out next week.

Friend Roulette: I’m Sorry You Hit Your Head (Goodnight, 4/23/13)

Concussions are not a pleasant experience. Orch-pop outfit Friend Roulette seems to know this, as its new record expresses with its sympathetic title. In the video for the single of the same name, the band pairs pulsing woodwinds, wailing horns, and swirling strings with a psychedelic world that makes for an unsettlingly vague but colorful experience.

Head here to pre-order I’m Sorry You Hit Your Head on iTunes, and head here to see the band’s upcoming concert dates, including its record-release show at New York’s Mercury Lounge on May 23.