Sex, whitey-tightys, and an Asian biker gang: Hanni El Khatib’s “Family” video (NSFW)

Hanni El Khatib: Head in the DirtHanni El Khatib: Head in the Dirt (Innovative Leisure, 4/30/13)

Hanni El Khatib wants to live…dangerously. That’s the only explanation for the video for “Family,” the first single from his upcoming, Dan Auerbach-produced album, Head in the Dirt. Featuring sex, violence, booze, reckless motorcycling, BDSM, whitey-tightys, and grindhouse-style visuals, it’s Easy Rider by way of Kill Bill, directed by Nick Walker.

The Black Keys

Pop Addict: The Black Keys’ El Camino

Every other Thursday, Pop Addict presents infectious tunes from contemporary musicians across indie rock, pop, folk, electronica, and more.

The Black Keys: El CaminoThe Black Keys: El Camino (Nonesuch / Warner Bros., 12/6/11)

The Black Keys: “Lonely Boy”

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Earlier this year, when The Black Keys announced a new album via a used-car commercial spoof starring Bob Odenkirk, it was obvious that the band had something fun up its sleeve. The gimmick didn’t come out of nowhere, given the band’s knack for humor (see last year’s “Tighten Up” video). If anything, it felt right — with The Black Keys’ rising popularity in the last few years, Dan Auerbach and Patrick Carney seem to be enjoying themselves. And that’s never been more apparent than on their latest release, El Camino.

With the last decade spent tearing apart genres and sewing them back together, the blues-indie-rock outfit (which recently relocated to Nashville from Akron, Ohio) has become one of the most consistent acts around. And though many bands might crumble under the weight of mounting exposure — in the last week alone, the band has appeared on Saturday Night Live, The Colbert Report, and The Late Show with David Letterman, in addition to jump-starting a North American tour packed with numerous arena stops — the band has simply gotten more carefree. Auerbach and Carney look and sound like they’re having the times of their lives, and they probably are, even if that means adapting to their now-more-expansive surroundings. And El Camino, the band’s seventh effort in just nine years, showcases the end product of that transformation, as the duo has cultivated a bigger, more varied sound — without losing its edge.