Fredrik: Flora (The Kora, 4/12/11)
Fredrik: “Rites of Spring”
[audio:https://alarm-magazine.com/wp-content/uploads/2011/04/rites-of-spring.mp3|titles=Fredrik: “Rites of Spring”]Fredrik is an experimental folk-pop band from Malmö, Sweden. On its newest album, the simply titled, elegantly crafted Flora, layers of organic instrumentation meet dark, thundering electronic elements. As its name alludes, it was recorded in the band’s own “ramshackle garden studio.” In this piece for ALARM, the band decided to go to an eccentric local flower store to explore the theme of its new album.
The Flowers of Flora
by Fredrik
As you may or may not know, we are Fredrik, a band from Sweden. We’ll be releasing our third album soon called Flora. People have started describing it as being about “things that grow.” Fair enough. But we always start out building on dream stuff and freewheeling association. So when a music journalist recently asked us, “Dewds, which flower is this record about?” we sort of didn’t agree.
One of us said, “All of them.” The other person said, “The ones that grow in darkness.” Third person said, “It isn’t.” So, to settle the confusion, we figured that we’d find out for real. In our neighbourhood in Malmö, there’s a really old, strange flower store that literally has 10,000 varieties of exotic plants (allegedly the biggest collection in the whole of Europe). So we headed there, intent on finding the all-star representative of this album’s alt-conscious musical theme. Here’s the top 15.
The Flower Store
15. Some damn orchid
Okay. Thank you. Nice. But here’s one for the record: orchids are for wimps.