Hospitality

Pop Addict: Hospitality’s Hospitality

Every other Thursday, Pop Addict presents infectious tunes from contemporary musicians across indie rock, pop, folk, electronica, and more.

Hospitality: HospitalityHospitality: Hospitality (Merge, 1/31/12)

Hospitality: “Friends of Friends”

[audio:http://alarm-magazine.com/wp-content/uploads/2012/02/Hospitality-Friends-Of-Friends.mp3|titles=Hospitality: “Friends Of Friends”]

When Brooklyn’s Hospitality surfaced in 2008 with a six-song EP produced by Karl Blau, there was, naturally, immediate blogosphere buzz surrounding the band. Its poppy, minimalist sensibility catered to the indie-pop avenues it was exploring. The songs were spirited, displaying immense capability and promise. With that potential and talent came a signing to Merge Records and the band’s proper debut LP (produced by Shane Stoneback), which revives several songs from the EP while adding a few more, just for good measure.

From the moment that the album starts, there is something very warm and welcoming about the arrangement and composition. Album opener “Eighth Avenue” starts with acoustic strumming and persistent, steady drumming, immediately calling to mind early Belle and Sebastian work. The song builds gradually, integrating keyboards, harmonies, feedback, and percussive ornamentation, but it never strays far from its sunny-day feel. It is a laid-back indie-pop treasure that is sure to give first-time listeners a reason to give the rest of the album a chance. And once that happens, you’re roped in for the duration of the record.