Stephen Malkmus and the Jicks

Texture and muted color schemes create the gritty but expensive feel of Garrett Karol’s work. “I really like to print on cream paper and off-white paper too,” the Missouri-based designer says. “It looks nice.”

Whether intentional or not, Karol’s use of subdued color palettes paired with dark overlays has become his brand and can largely be attributed to his success.