In a decade that will be characterized by staggering unemployment and one of the greatest recessions in recent history, it is refreshing to hear Aesthetic Apparatus’s story. Forging a partnership based on a shared love of music, art, and design, Dan Ibarra and Michael Byzewski left their jobs at a Madison, Wisconsin, graphic-design firm in 2002 to do things their way.
Their creation — Aesthetic Apparatus — is a Minneapolis-based commercial art and printmaking studio that has designed everything from gallery art to logos for local pizza shops to concert posters for bands such as Cake and The Black Keys. Leaving a successful graphic-design studio to start something for themselves didn’t promise Ibarra and Byzewski immediate success, but it did set the stage for Aesthetic Apparatus to become modern-day purveyors of pop-culture cool.
Ibarra recently took some time to talk about Aesthetic Apparatus’s unique vision.