Mayer Hawthorne: “A Long Time”[audio:http://alarm-magazine.com/wp-content/uploads/2011/10/02-A-Long-Time-mastered.mp3|titles=Mayer Hawthorne: “A Long Time”]
As the soul revival sound goes, Mayer Hawthorne is in a league of singers who strike the proper balance between old school and new school. Yes, the singer’s act takes greatest influence from the early Northern soul era, but there’s more to Hawthorne’s music than a game of name-that-classic-45.
For this sophomore effort, Hawthorne reaches deeper into the late-’60s, early-’70s reference bag to make a no-frills record packed with tolerantly addictive soul hooks. How Do You Do? covers a lot of ground and shows some new sides to Hawthorne’s musical palette with cleaner and more robust production and instrument arrangements. Whether or not his jump to Universal Republic from Stones Throw has anything to do with it is arguable, but Hawthorne finds a way to use time-honored soul maxims to forge an individual sound.