Founded by Jack White, Third Man Records has, since its inception, focused on a high-class brand of the unusual. Whether this means releasing a strange, single record from enigmatic Mildred and the Mice or very special vinyl editions of past work from The White Stripes, Third Man has created its own unique place in the world of record labels and stores.
Now, on April 20 (Record Store Day), Third Man is going to prove that everything old is new again.
Every Thursday, Pop Addict presents infectious tunes from contemporary musicians across indie rock, pop, folk, electronica, and more.
Josh Ottum: Watch TV (Tapete, 7/19/11)
Josh Ottum: “Fool in the Night”
[audio:http://alarm-magazine.com/wp-content/uploads/2011/06/03-Fool-In-The-Night.mp3|titles=Josh Ottum: “Fool in the Night”]Just the second album from Seattle-based singer-songwriter Josh Ottum, Watch TV is a sonically diverse pop gem. Though it was recorded bit by bit from 2007 to 2010, Ottum was able to tie all of the loose ends together and deliver a cohesive, experimental indie-pop record, mixing cheese-ball hooks with interesting left turns and euphonic diversity.
Most of this experimentation comes from Ottum’s self-proclaimed love for GarageBand. Tweaking and toying with the program’s various loops and samples, Ottum was able to tailor and customize sounds to fit the aesthetic that was established a few years ago on his debut album, Like the Season.